Customer Relationship Management (CRM)

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Customer Relationship Management (CRM)

CRM stands for customer relationship management, or the process of managing interactions with existing and prospective customers during the sales process. Any strategy or approach that uses data to build, improve and manage customer relationships can fall under the description of ‘CRM,’ but the term is most commonly used in reference to CRM software or technology.

  • CRM portal is basically, as evident from its name, is built on an approach of maintaining healthy and long-lasting relationships with the customers/consumers as they are paramount in any business.
  • A user-friendly interface with easy to use GUI features which users at all level could operate with utmost ease.

Types of CRM Services

There are many types of CRM software that are specifically tailored to a specific industry or business need including: